Please enable Javascript and Flash to view this Viddler video.
The current trend of the Internet is quickly started to shift into visual media. Most businesses are not taking advantage of this powerful media form. Video marketing is simply the creating of visual content and syndicating that content all throughout the Internet.
This form of media is more effective than billboards, newspapers, and television advertising. Being able to see how many people few your videos, track where these people are coming from, and also how many websites that your video displays on is a powerful entity in itself.
With video marketing, you will be able to gain a distinct competitive advantage over all of your competition because they simply aren’t using this form of media within their marketing plan.
Being able to produce a video and then having the ability to syndicate it on You Tube, the Internet’s top video sharing sites, has the possibility to create a viral effect that could literally send swarms of targeted traffic to your website. The steps below outline how you can immediately implement video marketing into your marketing plan.
Step-by-Step Action Plan
- Create a 30 to 60 second video that provides information about your company, product, or service. This should explain the benefits, who your company is, why others should do business with you. We recommend buying a HD flip camera to make your videos because they provide great quality and also easy to upload with the USB outlet that is attached. You can purchase one for under $200. Make sure that you convert the video to wmv. or mp3 format.
- After you have created your video and have uploaded it to your computer, it is now time to craft a title and description for the video. I would save this information on the notepad application on your computer. When writing your title for your video, you want to have 3 key elements in the title. Name of your company, product, or service, keyword that you are trying to target, and a descriptive adjective that explains a noun. For the description, you need to include the “URL” of your website and also explain what your video is about.
- Now that you have your title and description for your video, it is time to syndicate this video to the video sharing sites. I would recommend starting with YouTube because it gets the most traffic. If you don’t have an account with YouTube, make sure that you sign up for a free account for it so that you can upload your video to the site. Once your account is setup, upload the video to this site and make sure that you make it public so that it is viewable to everyone. Also, make sure that you put in the title and the description that you came up with in the desired fields.
- Now that you have uploaded your video to YouTube, it is now time to repeat that exact process for the other video sharing sites. We provide you with automated tools in the resource section to make video marketing automated because it is a very time consuming and a very daunting task.
- Congratulations! You have just syndicated your first video for your business. You will begin to gradual see traffic trickle into your website depending on how many people view your video and click to your website after watching this video. Video marketing is something that should be done on a consistent basis because with each video that you produce and distribute, the more backlinks you will receive to your site, sending you tons of targeted traffic. We recommend that you produce at least 3 videos every month and syndicate them to the video sharing sites.
Demographics
Percentage of people that watch videos
YouTube Video Percentages
Conversion Rate
The click through rate for videos is anywhere between 6 % to 10% on average. This simply means that upon watching a video, a person will click through to visit your website 6% to 10% of the time.
This is a high conversion rate because the average for any other form of media is anywhere between 2% to 3%. These numbers are based upon the industry average and can produce higher results depending on the quality of the content that is presented on the video.
Resources
Traffic Geyser- This best automated video submitting tool on the market. Easily submit your videos to the top 100 video sharing sites in a matter of minutes. You can pick up Traffic Geyser for $97 a month.
Cost
It will cost you $97 per month is you decide to purchase Traffic Geyser. This is a small amount considering the value that this tool provides.
Top 5 Video Sharing Sites
{ 1 comment… read it below or add one }
All that is great info and will help folks a lot, IF they are also able to overcome the 3 basic fears of trying to run an online business. Virtually everyone has them, but we've figured out how to overcome them. Find out how… 3fears @ gmail
{ 1 trackback }