I created this post because I wanted to share the power of doing guest posting. Just posting content on your blog is simply not enough because not everyone
will get the opportunity to visit your blog. By doing guest posts on other bloggers blogs, you expand your audience by leaps and bounds and you can build tons of new relationships that you would not have been able to capture with just your blog alone. If you are just starting out with blogging, I would recommend that you find other small blogs within your industry to guest post on instead of trying to go after the elite bloggers first.
Anyone that has been following me as of late, I have had several high level bloggers posts my articles. Here are just a couple that you might have seen:
Not only did I get a swarm of new traffic from these posts, I also developed several new relationships with some of the other readers from the other blogs. Just by doing this, the credibility instantly was transferred to me because their readers have established a relationship with them and for them to post content on their blog from a third party means instant credibility for that guest poster.
Another great example of this is the podcast interview that Katie Frieling did on Yaro Starak’s blog. If anyone has not seen this interview, I definitely recommend you go over to his site and view it because she gives away very valuable information in it. After she did the interview, I watched her blogs’ compete.com traffic ranking for about a week. Checkout the graph below:
Her blog post was published on Aug. 28th
As you can see from the graph, her traffic went from 7,600 to 11,000 unique visitors. If you can’t see the value of doing guest posting, then I don’t know how I can convince you that it is really effective. This might not be your normal scenario, unless you land a guest post on an authority blog like Yaro Starak. I don’t even want to know how many subscribers and followers alone that she got just from doing this interview. Most people that were readers of Yaro’s blog probably never even heard of Katie Frieling until she did the guest post, I know that I didn’t and I follow the blogging industry on a daily basis.
Just by her doing this interview, I now read her blog and enjoy all of the quality content and information that she provides her readers. Hopefully everyone will begin to see the transference of credibility that you can obtain by doing guest posts on other blogs.
