An SEO company who has been around for quite a few years already is aware that ranking high in search engines is ten-folds more difficult today compared to a few years ago. There are more sites today competing for a limited space.
Search engine algorithms have changed. Content has been crowned king and social media agencies mushroomed because of the social networking phenomenon.
Due to the scenario described above, an SEO company is now faced with a two-pronged dilemma. First, how do you stay competitive and generate organic traffic which is really the core of the search engine optimization practice? Two, since content is now the lifeblood of any SEO campaign, how do you create a bottomless pit of content ideas?
An emerging answer: social collaboration.
What is Social Collaboration?
According to Wikipedia, “social collaboration refers to processes that help multiple people interact, share information to achieve any common goal.” In this situation, the common goal is drive organic traffic to through high quality content.
When you do social collaboration, you can approach it in two tiers: (1) internal collaboration with your team and (2) external collaboration with your audience which is where social networks and social media agencies factor in.
Two Heads are Better than One, but Ten or More Heads are Better than Two
An SEO company with only one brain working is doomed to dry out of ideas. It’s the basic wear and tear principle of nature. No matter how brilliant you are, sooner or later, you will burn out and run out of juice.
Through internal social collaboration, you are basically building a team of thinkers. Through social collaboration tools, you are enabling your peers within an organization or an industry to pitch in their ideas on how to boost organic through different executions.
This is especially beneficial since research has shown that an SEO company needs to implement at least five different executions to drive significant traffic to a site. Through social collaboration tools, each one in the company is free to pitch in ideas, but also, responsibilities are delineated and accountability is encouraged.
Getting Your Audience to Pitch In
In parallel to creating a strong internal social brainstorming system, you also have to engage in external social collaboration which can be done efficient through social channels. It is not uncommon nowadays for social media agencies to encourage user generated content or ask their network through polls and other techniques for topics which they want be discussed.
By doing this, you’re not only expanding your content strategy repertoire, you’re also engaging your social media community in a way that is meaningful. It will make them feel that you care about what they think and you’re getting them more involved in your business.
Undeniably, SEO is trickier as compared before and constantly having a fertile think-tank that produces innovative execution ideas and superb content is an imperative to succeed. Social collaboration, when utilized properly, is a potent tool to create this bottomless well of content ideas and SEO innovations which will in turn generate a significant amount of organic traffic.
Richard Franklin is an Internet marketing expert and wants to share his knowledge with people who are about to hire a social media company for their business. He has also given words to many articles where one can find the latest trends popular in SEO companies.