As mentioned before, I have been marketing online since about 2000. I made a huge, huge mistake for about 5 years of not building an email list. I don’t have any access to any of the contacts that I have built or any of my pervious customers. I have learned the hard way and don’t want you to do the same.
If there is anything that you should learn from me, learn that you need to start building your email list the very 1st day that you plan to start an online business. Your email list should be the number one reason for creating a website online. Having an email list allows you to:
- Email all of your contacts whenever you want
- Automatically send them messages via an autoresponder system
- Swap mailing with joint venture partners
- Separate your customers, potential customers, and new members of your list
- Promote all products and services
- People pay you to send out mailings to your list
- Co-registration programs
- Develop relationships with your audience
All of these are excellent reasons why you should focus most of your online marketing efforts towards building your email list. The #1 tool that I would recommend that you get immediately is an autoresponder. The one that I use and highly recommend is Aweber. It will allow you to create follow up messages with your subscribers, send immediate broadcast, and much, much more. Visit Aweber.com to get this tool, they offer a 30 day free trial to try it out.
You will here the statement, “The Money is in the List” many times online. It is true, so make sure that you don’t make the same mistakes that I have made.
