Backlinking for Bucks – 10 Tips For Building Solid Backlinking Campaigns

by James Martell on June 7, 2011

Okay “Backlinking for Bucks” is a little over-the-top even for me, but it’s true that backlinks play an important part in determining just how successful your website will be. The quality and quantity of backlinks pointing to your site determines how well your pages are going to rank in Google and how many qualified, targeted visitors you’ll receive.

backlinking for bucks

This holds true regardless of the type of product or service you’re promoting. If you’re marketing washers and dryers, car insurance quotes or dog walking services you’re going to need relevant backlinks coming to your site from other relevant, quality websites.

Over the years there have been many back link schemes but almost all of them focused on quantity and not quality. However Google is more interested in the relevance or quality of the backlink that it is of sheer numbers. Keeping that in mind I developed a back linking campaign strategy that I call Professional Article Distribution or PAD for short.

PAD your way to the top

Basically my technique involves trading quality content for quality anchor text. The key word here is quality. This is not article marketing it’s developing a select network of websites to distribute your content and your anchor text.

The 4 key elements of a PAD backlink campaign are:

  1. Selecting relevant websites to distribute your content.
  2. Developing excellent, informative and engaging content.
  3. Using select keyword phrases as anchor text for your links.
  4. Being picky about the entire process.

Getting one of these campaigns up and running does require some work on your part however the long-term benefits are well worth the effort.

Tip #1: finding the right websites.

This is actually the most important step in a PAD backlink campaign. The first thing you need do is develop a list of suitable websites that you want to target for distributing your content.

What you’re looking for our websites who have audiences that are similar to yours. This does not mean approaching competitors because it simply won’t work.

For example if you’re selling range finders to golfers you don’t want to approach websites that sell golf clubs or golf equipment. You could approach websites that are involved in golf course reviews, golf resorts or golf tips. All three of these categories will have audiences that are potential buyers of golf rangefinders.

Tip #2: creating quality articles.

Remember what you’re trading for the backlinks is content. Webmasters are going to look at that content and determine of actually has a value for their audiences before they agree to publish it on their site. That means the content that you provide has to be professional and has to offer some value to the websites visitors.

If you’re comfortable writing and if you know your subject well then you can write your own articles. However if you’re not terribly comfortable with writing you can outsource the By outsourcing even get professional service at reasonable cost and be fairly assured that the webmaster you’re submitting it to will accept the copy.

Actually I outsource almost all of my articles simply because it frees me up to deal with other projects.

Tip #3: identifying where your backlinks are going to point to.

Backlinks are valuable and you can afford to waste a good backlink by pointing it to a page that doesn’t have a good call to action. Typically you’re going to get two backlinks per article. Select landing pages that are relevant to the article and that ask the visitor to do something.

Smart targeting of your anchor text can greatly increase your conversion rate which will obviously lead to higher sales.

Tip #4: determine what your anchor text is going to look like.

Selecting the right keyword or keyword phrase to use as an anchor text is extremely important. Google looks at anchor texts to determine what the page that the link is pointing to is all about. Using the right anchor text can significantly help you in increasing your ranking within the search engines.

For each article you should come up with a list of five or six keyword phrases for each landing page. Remember you’re going to distribute these articles over a number of websites and you’ll need to use different text for each of them to preclude providing duplicate text. This means that each of your backlinks are going to have to use different keyword phrases.

I use Google’s keyword tool to assist me in selecting the best keywords. Just enter your main keyword and Google will respond with a long list of alternative relevant keyword phrases.

Tip #5: customizing your article for the website.

Content is king which still have to take into consideration the Webmasters concerns. After all he or she will be the first person to read your new content. With that line follow these simple guidelines:

  • Ask the webmaster what kind of topics he would like covered.
  • Review the website for style. In other words if most of the articles on the site are 1000 words long don’t submit a 500 word article.
  • Make your articles easy to read and scan. Use subheadings, short paragraphs, lots of white space and bullet points.

When you submit an article that looks custom-made for the website the Webmasters going to appreciate.

Tip #6: writing killer headlines.

You’ve got roughly 8 seconds to impress a visitor that your articles worth reading. The way your headline is crafted will determine if the visitor actually goes onto the content or skips it. Headlines have to be informative but they also have to be compelling.

Good headlines should be longer than 10 words. It should summarize the content of the article yet pique the interest of the visitor. Headline writing is a special skill and another reason that you may want to outsource your articles.

Tip #7: placing your anchor text.

There are two things to consider when placing your anchor text in the article. First remember that the anchor text or keyword phrase has to fit in naturally to the sentence structure it can appear to be forced or jammed. Secondly where you put the anchor text of the article can be imported.

Generally speaking try not to include your anchor text in the first paragraph of the article. If you’re allowed to anchor texts make sure you have at least one paragraph separating the two. Don’t place the anchor text in a position where the webmaster could easily omit it such as the last sentence of the article.

Tip #8: get to know your webmaster.

The PAD process is an ongoing process which means you’ll want to submit multiple articles over a period of time to the same website. That means that you and the webmaster of that site have to develop a relationship that is a win win for both of you. Getting to know the webmaster, getting to understand what he’s looking for his audience is important part of developing that relationship and ensuring that your articles will always be welcomed.

Once you develop a relationship is important to keep the momentum going if you want to continue to rank highly in the search engines and this applies to any type of site and any product being promoted be it inflatable boats, fitness equipment, auto insurance quotes, cell phones or whatever product you are selling.

Tip #9: the follow-up.

If your articles don’t go up the day after you’ve submitted them don’t get bent out of shape. Believe it or not Webmasters have other things to do than to place your articles at the top of their list.

I usually wait a full week before I follow-up with a gentle nudge to remind the webmaster that my articles have not been published yet. Nine times out of 10 the webmaster will have simply overlooked putting my articles up and the gentle reminder is usually enough to get them published.

Tip #10: just do it all over again.

Once you have your first PAD backlink campaign in place, start on the second one. If your first campaign consisted of 10 articles going to five sites, find five new websites and do them more articles. It’s just a question of repeating a successful process over and over again.

I’ve been using this system since 2004 and I can attest to its effectiveness. If you follow the 10 steps in this program you’re going to discover that your pages are ranking higher in Google, you’re getting greater conversion rate, and your sales will increase significantly.


James Martell discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a recognized expert in affiliate marketing, outsourcing and SEO. James is the host of the “Affiliate Buzz”, the first (and longest running) affiliate marketing podcast series in the industry. James is the host of the “Affiliate Marketers SUPER BootCamp”, a continually updated affiliate marketing video training well known for turning affiliate newbies into success stories. James resides in White Rock BC, a seaside suburb of Vancouver on the West Coast of Canada with Arlene and their 4 kids.

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